A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
Titel2016 Global Marketing Conference at Hong Kong Proceedings
RedaktørerJuran Kim
UdgivelsesstedChangwon
ForlagGlobal Alliance of Marketing & Management Associations
Publikationsdato2016
Sider44-48
DOI
StatusUdgivet - 2016
Begivenhed2016 Global Marketing Conference at Hong Kong: Bridging Asia and the World: Global Platform for Interface between Marketing and Management - Hong Kong, Hong Kong
Varighed: 21 jul. 201624 jul. 2016
http://gmcproceedings.net/index.html

Konference

Konference2016 Global Marketing Conference at Hong Kong
LandHong Kong
ByHong Kong
Periode21/07/201624/07/2016
Internetadresse

Emneord

  • Country-of-origin
  • Country affect
  • Country imagery
  • Country image
  • Consumer’s behavioural intentions

Citationsformater