A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin

Alexander Josiassen; Florian Kock; Stefanie Meß

doi:10.15444/GMC2016.01.02.04

A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin

Alexander Josiassen, Florian Kock, Stefanie Meß

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	2016 Global Marketing Conference at Hong Kong Proceedings
Redaktører	Juran Kim
Udgivelsessted	Changwon
Forlag	Global Alliance of Marketing & Management Associations
Publikationsdato	2016
Sider	44-48
DOI	https://doi.org/10.15444/GMC2016.01.02.04
Status	Udgivet - 2016
Begivenhed	2016 Global Marketing Conference at Hong Kong: Bridging Asia and the World: Global Platform for Interface between Marketing and Management - Hong Kong, Hong Kong Varighed: 21 jul. 2016 → 24 jul. 2016 http://gmcproceedings.net/index.html

Konference

Konference	2016 Global Marketing Conference at Hong Kong
Land/Område	Hong Kong
By	Hong Kong
Periode	21/07/2016 → 24/07/2016
Internetadresse	http://gmcproceedings.net/index.html

Emneord

Country-of-origin
Country affect
Country imagery
Country image
Consumer’s behavioural intentions

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10.15444/GMC2016.01.02.04Licens: Ikke-specificeret

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Citationsformater

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title = "A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin",

keywords = "Country-of-origin, Country affect, Country imagery, Country image, Consumer{\textquoteright}s behavioural intentions, Country-of-origin, Country affect, Country imagery, Country image, Consumer{\textquoteright}s behavioural intentions",

author = "Alexander Josiassen and Florian Kock and Stefanie Me{\ss}",

year = "2016",

doi = "10.15444/GMC2016.01.02.04",

language = "English",

pages = "44--48",

editor = "Juran Kim",

booktitle = "2016 Global Marketing Conference at Hong Kong Proceedings",

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Josiassen, A , Kock, F & Meß, S 2016, A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin. i J Kim (red.), 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, Changwon, s. 44-48, 2016 Global Marketing Conference at Hong Kong, Hong Kong, Hong Kong, 21/07/2016. https://doi.org/10.15444/GMC2016.01.02.04

A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin. / Josiassen, Alexander ; Kock, Florian; Meß, Stefanie.
2016 Global Marketing Conference at Hong Kong Proceedings. red. / Juran Kim. Changwon: Global Alliance of Marketing & Management Associations, 2016. s. 44-48.

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

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AU - Josiassen, Alexander

AU - Kock, Florian

AU - Meß, Stefanie

PY - 2016

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KW - Country-of-origin

KW - Country affect

KW - Country imagery

KW - Country image

KW - Consumer’s behavioural intentions

KW - Country-of-origin

KW - Country affect

KW - Country imagery

KW - Country image

KW - Consumer’s behavioural intentions

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PB - Global Alliance of Marketing & Management Associations

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