A Customer-based brand equity model: Validation and managerial applications

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

OriginalsprogEngelsk
TitelProceedings of the 3rd International Conference on Research in Advertising (ICORIA) June 6-8, 2004, Ekeberg Campus, Norwegian School of Management, Oslo, Norway
Publikationsdato2004
Sider8
StatusUdgivet - 2004
BegivenhedThe 3rd International Conference on Research in Advertising (ICORIA) , Ekeberg Campus, Norwegian School of Management - Oslo, Norge
Varighed: 6 jun. 20048 jun. 2004
Konferencens nummer: 3

Konference

KonferenceThe 3rd International Conference on Research in Advertising (ICORIA) , Ekeberg Campus, Norwegian School of Management
Nummer3
Land/OmrådeNorge
ByOslo
Periode06/06/200408/06/2004

Bibliografisk note

Opstilling: 659.18 grø
Løbe nr.: 0410131

Emneord

  • Branding
  • Brand equity

Citationsformater