Resumé
| Originalsprog | Engelsk |
|---|---|
| Titel | Advances in Consumer Research |
| Redaktører | Eric J. Arnould , Linda M. Scott |
| Udgivelses sted | Provo, UT |
| Forlag | Association for Consumer Research |
| Publikationsdato | 1999 |
| Sider | 320-324 |
| Status | Udgivet - 1999 |
| Udgivet eksternt | Ja |
| Begivenhed | 26th Annual Conference of the Association for Consumer Research. ACR 1998 - Montreal, Canada Varighed: 1 okt. 1998 → 4 okt. 1998 Konferencens nummer: 26 |
Konference
| Konference | 26th Annual Conference of the Association for Consumer Research. ACR 1998 |
|---|---|
| Nummer | 26 |
| Land | Canada |
| By | Montreal |
| Periode | 01/10/1998 → 04/10/1998 |
| Navn | Advances in Consumer Research |
|---|---|
| Vol/bind | 26 |
| ISSN | 0098-9258 |
Citer dette
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A Critique of the Communicative Assumptions Within Consumer Behavior Research. / Ringberg, Torsten.
Advances in Consumer Research. red. / Eric J. Arnould ; Linda M. Scott. Provo, UT : Association for Consumer Research, 1999. s. 320-324 (Advances in Consumer Research, Bind 26).Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review
TY - GEN
T1 - A Critique of the Communicative Assumptions Within Consumer Behavior Research
AU - Ringberg, Torsten
PY - 1999
Y1 - 1999
N2 - Successful communication, that is the reception of meaning by consumers as intended by marketers, underlies marketers’ very existence as well as researchers’ justification for empirical and theoretical analyses. In spite of its importance the assumed location of meaning in the communicative act varies tremendously among three major epistemological approaches (cognitive, structuralist, post-structuralist) in Consumer Behavior Research. The approaches are critiqued, and it is suggested that meaning emerges from a complex transaction between the socio-cultural competence of the reader and the kind of competence that a given text postulates in order to be read according to the author’s intentions.
AB - Successful communication, that is the reception of meaning by consumers as intended by marketers, underlies marketers’ very existence as well as researchers’ justification for empirical and theoretical analyses. In spite of its importance the assumed location of meaning in the communicative act varies tremendously among three major epistemological approaches (cognitive, structuralist, post-structuralist) in Consumer Behavior Research. The approaches are critiqued, and it is suggested that meaning emerges from a complex transaction between the socio-cultural competence of the reader and the kind of competence that a given text postulates in order to be read according to the author’s intentions.
M3 - Article in proceedings
SP - 320
EP - 324
BT - Advances in Consumer Research
A2 - Arnould , Eric J.
A2 - Scott, Linda M.
PB - Association for Consumer Research
CY - Provo, UT
ER -