A Critical Assessment of the Frequency Question and its Ability to Estimate Reliable and Valid Measurements of Readership Figures: Lessons from a Study Involving a Voice Response Panel of Respondents

Marcus Schmidt, Ole Drengsgaard, Morten Jansen, Søren Steen Hansen

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato1993
StatusUdgivet - 1993
Udgivet eksterntJa
BegivenhedThe 6th Biannual World Marketing Congress - Istanbul, Tyrkiet
Varighed: 15 jul. 199319 jul. 1993
Konferencens nummer: 6

Konference

KonferenceThe 6th Biannual World Marketing Congress
Nummer6
LandTyrkiet
ByIstanbul
Periode15/07/199319/07/1993

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