A Conceptualization of Relationship Management Processes: Distinguishing Strategy Implementation Processes and Interaction Processes

Jens Geersbro, Thomas Ritter

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato1 sep. 2013
Antal sider13
StatusUdgivet - 1 sep. 2013
BegivenhedThe 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities - Georgia State University, Atlanta, GA, USA
Varighed: 30 aug. 20132 sep. 2013
Konferencens nummer: 29
http://imp2013.robinson.gsu.edu/

Konference

KonferenceThe 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013
Nummer29
LokationGeorgia State University
LandUSA
ByAtlanta, GA
Periode30/08/201302/09/2013
Internetadresse

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