A Comparison of Card-sorting Analysis Methods

Ather Nawaz

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    359 Downloads (Pure)

    Abstrakt

    This study investigates how the choice of analysis method for card sorting studies affects the suggested information structure for websites. In the card sorting technique, a variety of methods are used to analyse the resulting data. The analysis of card sorting data helps user experience (UX) designers to discover the patterns in how users make classifications and thus to develop an optimal, user-centred website structure. During analysis, the recurrence of patterns of classification between users influences the resulting website structure. However, the algorithm used in the analysis influences the recurrent patterns found and thus has consequences for the resulting website design. This paper draws an attention to the choice of card sorting analysis and techniques and shows how it impacts the results. The research focuses on how the same data for card sorting can lead to different website structures by generating different set of classifications. It further explains how the agreement level between the users can change for similar data due to the choice of analysis.
    OriginalsprogEngelsk
    TitelAPCHI '12. Proceedings of the 10th Asia Pacific Conference on Computer-Human Interaction
    Vol/bind2
    UdgivelsesstedNew York
    ForlagAssociation for Computing Machinery
    Publikationsdato2012
    Sider583-592
    ISBN (Trykt)9784990656201
    StatusUdgivet - 2012
    BegivenhedThe 10th Asia Pacific Conference on Computer Human Interaction. 2012 - Matsue, Japan
    Varighed: 28 aug. 201231 aug. 2012
    Konferencens nummer: 10
    http://apchi2012.org/

    Konference

    KonferenceThe 10th Asia Pacific Conference on Computer Human Interaction. 2012
    Nummer10
    LandJapan
    ByMatsue
    Periode28/08/201231/08/2012
    Internetadresse

    Emneord

    • Card sorting
    • Website structure
    • Method
    • Comparison
    • HCI
    • Classification

    Citationsformater