A Cognitive Processes Analysis of Individuals' Use of Location-based Services

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    Abstrakt

    The recent profusion of smartphones in the mobile industry offers new opportunities for mobile services vendors. One of the most influenced service categories is location-based services (LBS). Based on insights from behavioural decision-making, a theoretical framework is developed to analyse individuals‟ decisions to use LBS. We focus on the cognitive processes involved in individual decisionmaking. Our research is based on two studies. First, we investigated the use of LBS through semistructured interviews of smartphone users. Second, we explored daily LBS use through a study based on diaries. The findings highlight the distinct value dimension in specific contexts of use and the positive experiences of the service as the main drivers of LBS use. Thus, the user decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or by an intuitive mode where past experiences trigger the use of heuristics. These modes in turn underscore the positive influences on the continuance of LBS use.
    OriginalsprogEngelsk
    TitelProceedings of the 19th European Conference on Information Systems (ECIS) : ECIS 2011
    Antal sider14
    UdgivelsesstedAtlanta, GA
    ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publikationsdato2011
    Artikelnummer244
    StatusUdgivet - 2011
    BegivenhedThe 19th European Conferencen on Information Systems (ECIS) 2011: ICT and Sustainable Service Development - Helsinki, Finland
    Varighed: 9 jun. 201111 jun. 2011
    Konferencens nummer: 19
    http://www.ecis2011.fi/

    Konference

    KonferenceThe 19th European Conferencen on Information Systems (ECIS) 2011
    Nummer19
    LandFinland
    ByHelsinki
    Periode09/06/201111/06/2011
    Internetadresse

    Emneord

    • Smartphones
    • Location-based services
    • Use patterns
    • Behavioural decision-making

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