A Case Study in Building Customer-Brand Relationships on the Internet: Application of an Online Brand Equity Model

Lars Grønholdt, Anne Martensen, Simon Trajcevski

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

OriginalsprogEngelsk
TitelProceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.
Publikationsdato2004
Sider33
StatusUdgivet - 2004
BegivenhedThe 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness - Florida, USA
Varighed: 20 maj 200423 maj 2004
Konferencens nummer: 8

Konference

KonferenceThe 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness
Nummer8
LandUSA
ByFlorida
Periode20/05/200423/05/2004

Bibliografisk note

Opstilling: 658.850 grø
Løbe nr.: 0410135

Emneord

  • Brand equity
  • E-business
  • Elektronisk markedsføring
  • kilroy travels

Citationsformater