A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future

Nilay Bicakcioglu-Peynirci; Yiannis Kouropalatis; Robert E. Morgan; Matthew J. Robson

doi:10.15444/GMC2023.04.07.01

A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future

Nilay Bicakcioglu-Peynirci, Yiannis Kouropalatis, Robert E. Morgan, Matthew J. Robson

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Abstract

A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual knowledge of international services research; (ii) examining the contribution of international services marketing to broader research disciplines; and, (iii) estimating forecasting trends for the most promising international services research directions.

Originalsprog	Engelsk
Titel	2023 Global Marketing Conference at Seoul Proceedings
Redaktører	Roland T. Rust, Renana Peres, Linda Robinson, Chizuru Nishio, Tony Garrett
Antal sider	2
Udgivelsessted	Changwon
Forlag	Global Alliance of Marketing and Management Associations
Publikationsdato	2023
Sider	371-372
DOI	https://doi.org/10.15444/GMC2023.04.07.01
Status	Udgivet - 2023
Begivenhed	2023 Global Marketing Conference at Seoul: Marketing & Management Transformation in the Challenging Digital Environment - Lotte Hotel Seoul & Yonsei University, Seoul, Sydkorea Varighed: 20 jul. 2023 → 23 jul. 2023 https://2023gmc.imweb.me/ http://gmcproceedings.net/html/sub2_01.html

Konference

Konference	2023 Global Marketing Conference at Seoul
Lokation	Lotte Hotel Seoul & Yonsei University
Land/Område	Sydkorea
By	Seoul
Periode	20/07/2023 → 23/07/2023
Internetadresse	https://2023gmc.imweb.me/ http://gmcproceedings.net/html/sub2_01.html

Navn	Global Marketing Conference Proceedings
ISSN	1976-8699

Emneord

Bibliometric analysis
International services
Knowledge core
Diffusion
Time evolution

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Citationsformater

Bicakcioglu-Peynirci, N., Kouropalatis, Y., Morgan, R. E., & Robson, M. J. (2023). A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future. I R. T. Rust, R. Peres, L. Robinson, C. Nishio, & T. Garrett (red.), 2023 Global Marketing Conference at Seoul Proceedings (s. 371-372 ). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2023.04.07.01

Bicakcioglu-Peynirci, Nilay ; Kouropalatis, Yiannis ; Morgan, Robert E. et al. / A Bibliometric Analysis of International Services Marketing : The Past, the Present, and the Future. 2023 Global Marketing Conference at Seoul Proceedings. red. / Roland T. Rust ; Renana Peres ; Linda Robinson ; Chizuru Nishio ; Tony Garrett. Changwon : Global Alliance of Marketing and Management Associations, 2023. s. 371-372 (Global Marketing Conference Proceedings).

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abstract = "A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual knowledge of international services research; (ii) examining the contribution of international services marketing to broader research disciplines; and, (iii) estimating forecasting trends for the most promising international services research directions.",

keywords = "Bibliometric analysis, International services, Knowledge core, Diffusion, Time evolution, Bibliometric analysis, International services, Knowledge core, Diffusion, Time evolution",

author = "Nilay Bicakcioglu-Peynirci and Yiannis Kouropalatis and Morgan, {Robert E.} and Robson, {Matthew J.}",

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booktitle = "2023 Global Marketing Conference at Seoul Proceedings",

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note = "2023 Global Marketing Conference at Seoul : Marketing & Management Transformation in the Challenging Digital Environment, GMC 2023 ; Conference date: 20-07-2023 Through 23-07-2023",

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Bicakcioglu-Peynirci, N, Kouropalatis, Y, Morgan, RE & Robson, MJ 2023, A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future. i RT Rust, R Peres, L Robinson, C Nishio & T Garrett (red), 2023 Global Marketing Conference at Seoul Proceedings. Global Alliance of Marketing and Management Associations, Changwon, Global Marketing Conference Proceedings, s. 371-372 , 2023 Global Marketing Conference at Seoul, Seoul, Sydkorea, 20/07/2023. https://doi.org/10.15444/GMC2023.04.07.01

A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future. / Bicakcioglu-Peynirci, Nilay; Kouropalatis, Yiannis; Morgan, Robert E. et al.
2023 Global Marketing Conference at Seoul Proceedings. red. / Roland T. Rust; Renana Peres; Linda Robinson; Chizuru Nishio; Tony Garrett. Changwon: Global Alliance of Marketing and Management Associations, 2023. s. 371-372 (Global Marketing Conference Proceedings).

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

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AU - Kouropalatis, Yiannis

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AU - Robson, Matthew J.

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KW - Time evolution

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KW - Diffusion

KW - Time evolution

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Bicakcioglu-Peynirci N, Kouropalatis Y, Morgan RE, Robson MJ. A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future. I Rust RT, Peres R, Robinson L, Nishio C, Garrett T, red., 2023 Global Marketing Conference at Seoul Proceedings. Changwon: Global Alliance of Marketing and Management Associations. 2023. s. 371-372 . (Global Marketing Conference Proceedings). doi: 10.15444/GMC2023.04.07.01