5-K: Pride and Shame Moderate the Effect of Regulatory Focus on Risk Taking Propensity

Aylar Pour Mohammad, Gülen Sarial Abi

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Abstrakt

How self-conscious emotions affect risk taking behavior? Prior literature has indicated that promotion (prevention) focus is associated with risk seeking (risk avoiding) propensity (Bryant and Dunford 2008). Two experiments demonstrate that positive (negative) self-conscious emotions may attenuate the effect of promotion (prevention) focus on risk taking propensity.
OriginalsprogEngelsk
TitelAdvances in Consumer Research
RedaktørerAyelet Gneezy, Vladas Griskevicius , Patti Williams
Antal sider1
Vol/bind45
ForlagAssociation for Consumer Research
Publikationsdato2017
Sider1055-1055
StatusUdgivet - 2017
Udgivet eksterntJa

Citationsformater