5-K: Pride and Shame Moderate the Effect of Regulatory Focus on Risk Taking Propensity

Aylar Pour  Mohammad; Gülen Sarial Abi

5-K: Pride and Shame Moderate the Effect of Regulatory Focus on Risk Taking Propensity

Bocconi University

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Abstract

How self-conscious emotions affect risk taking behavior? Prior literature has indicated that promotion (prevention) focus is associated with risk seeking (risk avoiding) propensity (Bryant and Dunford 2008). Two experiments demonstrate that positive (negative) self-conscious emotions may attenuate the effect of promotion (prevention) focus on risk taking propensity.

Originalsprog	Engelsk
Titel	Advances in Consumer Research
Redaktører	Ayelet Gneezy, Vladas Griskevicius , Patti Williams
Antal sider	1
Vol/bind	45
Forlag	Association for Consumer Research
Publikationsdato	2017
Sider	1055-1055
Status	Udgivet - 2017
Udgivet eksternt	Ja

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https://www.acrwebsite.org/volumes/1024898/volumes/v45/NA-45Licens: Ikke-specificeret

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Citationsformater

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5-K: Pride and Shame Moderate the Effect of Regulatory Focus on Risk Taking Propensity. / Mohammad, Aylar Pour ; Abi, Gülen Sarial.
Advances in Consumer Research . red. / Ayelet Gneezy; Vladas Griskevicius ; Patti Williams . Bind 45 Association for Consumer Research, 2017. s. 1055-1055.

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

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AU - Mohammad, Aylar Pour

AU - Abi, Gülen Sarial

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AB - How self-conscious emotions affect risk taking behavior? Prior literature has indicated that promotion (prevention) focus is associated with risk seeking (risk avoiding) propensity (Bryant and Dunford 2008). Two experiments demonstrate that positive (negative) self-conscious emotions may attenuate the effect of promotion (prevention) focus on risk taking propensity.

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