기업 브랜드의 전략적 경영: 기업의 전략적 비전, 문화, 이미지를 하나로 통합하여 최강의 기업 브랜드를 구축하는 방법

Bidragets oversatte titel: Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Mary Jo Hatch, Majken Schultz

Publikation: Bog/antologi/afhandling/rapport › Bog › Forskning › peer review

Bidragets oversatte titelTaking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
OriginalsprogKoreansk
Udgivelsessted서울
ForlagThe Business Books Publishing
Antal sider391
ISBN (Trykt)9788991204720, 8991204724
StatusUdgivet - 2010

Bibliografisk note

Korean edition of "Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding" (2008).

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