価値観ベースの異文化マーケティングの課題と将来展望

Bidragets oversatte titel: Challenges and Prospects of Value-based Intercultural Marketing

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Abstrakt

This challenge session aims at establishing an interdisciplinary research framework integrating the conventional crosscultural marketing research, psychological theoretical models of consumer behaviors and the contemporary business data analytics technologies derived from the Artificial Intelligence research. In this paper, we first summarize challenges identified, due to the modern globalization trend, in the conventional data analytics and consumer segmentation methods that have been used in the cross-cultural consumer behavior research. We further discuss some of the prospects of this challenge session by highlighting the importance of integrating the interpersonal aspects of value-based consumer analysis and psychological aspects of consumer behavior theories into the contemporary Big Data research employing various Artificial Intelligence technologies. Finally, the paper introduces a theoretical framework applied to the domain of tourism, which will be employed in a large scale international research project currently under preparation.
Bidragets oversatte titelChallenges and Prospects of Value-based Intercultural Marketing
OriginalsprogJapansk
Publikationsdato2016
Antal sider4
StatusUdgivet - 2016
BegivenhedThe 30th Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2016 - Kita-Kyusyu, Japan
Varighed: 6 jun. 20169 jun. 2016
Konferencens nummer: 30
http://www.ai-gakkai.or.jp/jsai2016/

Konference

KonferenceThe 30th Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2016
Nummer30
LandJapan
ByKita-Kyusyu
Periode06/06/201609/06/2016
Internetadresse

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