世界価値観データベースに基づく世界消費者の把握

Bidragets oversatte titel: Comprehending Consumers: Computing Complexity of Cultures

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    Abstrakt

    Values are crucial for explaining the motivational basis of human attitudes and behavior, as well as social and personal organization. This project investigates methods to analyze values possessed by diverse individuals residing in several
    societies based in Japan and other foreign countries. The aim is to identify useful intercultural data analysis methods to examine the heterogeneity of societies within and across countries based on advanced AI technologies such as machine learning and ontology technologies. Our intercultural data analysis project is based on the publicly available data such as World Value Survey and European Social Survey. The project eventually aims at developing an intercultural data analysis tool for public and private service providers to identify potential target consumer segments of services/products and to indicate preferences of the potential customers in a foreign market.
    Bidragets oversatte titelComprehending Consumers: Computing Complexity of Cultures
    OriginalsprogJapansk
    Publikationsdato2015
    Antal sider4
    StatusUdgivet - 2015
    BegivenhedThe 29th Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2015 - Hakodate, Japan
    Varighed: 30 maj 20152 jun. 2015
    Konferencens nummer: 29
    http://www.ai-gakkai.or.jp/jsai2015/

    Konference

    KonferenceThe 29th Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2015
    Nummer29
    LandJapan
    ByHakodate
    Periode30/05/201502/06/2015
    Internetadresse

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