Transformative Technologies, Creativity, and Value Creation in the Cultural Sector

Digitalization of creative production and content distribution continues to cause radical, albeit uneven, change
in the cultural sector. Not long ago, creative professions and businesses were considered the last to be made
redundant in the ongoing robotization of society. Today, new generative AI tools have begun to compete with
human creativity in the production of cultural content (e.g., music, design, visual arts, film scripts, literature,
acting, etc.). Whereas the previous digital revolution disproportionately impacted modern creative industries
such as music, film and television, publishing and news media, the new transformative technologies are on the
verge of causing massive change across the ancient areas of the cultural sector: creators at the front line of
artistic production, onsite cultural institutions whose core product has traditionally been tied to analogue
content disseminated from a physical locality (e.g., theatres and museums), and audience participation which
was not radically altered by Web2.0 technologies. In this project, the latecomers to transformative technologies
are our research objects.