American Marketing Association Winter Marketing Academic Conference, Best Track Paper Award, "Evaluations of Iconic versus Genuine Experiences Depend on Attitude Functions"

  • Merdin, E. (Modtager), Abi, Gülen Sarial (Modtager), Vohs, K. D. (Modtager) & Gürhan-Canli, Z. (Modtager)

Pris

Tildelende organisationerAmerican Marketing Association