Schaefers, T., Dahlhoff, H. D. & Sowik, N., 2015, Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Kubacki, K. (red.). Cham: Springer, s. 7211 s. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
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