20062020

Research output per year

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Publikation

2020

Conceptualizing Unconventional Luxury

Thomsen, T. U., Holmqvist, J., von Wallpach, S., Hemetsberger, A. & Belk, R. W., 6 feb. 2020, I : Journal of Business Research. 5 s.

Publikation: Bidrag til tidsskriftLeder

2019

How the Refugee Crisis Impacts the Decision Structure of Tourists: A Crosscountry Scenario Study

Zenker, S., von Wallpach, S., Braun, E. & Vallaster, C., apr. 2019, I : Tourism Management. 71, s. 197-212 16 s.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

How to Cocreate Your Nonprofit Brand with Your Stakeholders

Vallaster, C. & von Wallpach, S., 2019, I : Nonprofit Quarterly. 26, 2, s. 24-28 5 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Åben adgang

Making a Difference: Thoughts on Management Scholarship from the Editorial Team

Kastanakis, M., Robinson, S., Tsalavoutas, Y., Fernando, M., Jonczyk, C., Stettner, U., Thanos, I., Aharonson, B., Potočnik, K., Zhang, H., Erz, A., von Wallpach, S., Diedrich, A., Leupold, C. R. & Breen, L., jun. 2019, I : European Management Journal. 37, 3, s. 245-250 6 s.

Publikation: Bidrag til tidsskriftLeder

Moments of Luxury: A Qualitative Account of the Experiential Essence of Luxury

von Wallpach, S., Hemetsberger, A., Thomsen, T. U. & Belk, R. W., 27 nov. 2019, I : Journal of Business Research. 12 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Multi-Sensory Sculpting® (MSS): Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen

von Wallpach, S. & Kreuzer, M., 2019, I : Transfer - Werbeforschung & Praxis. 65, 1, s. 57-60 4 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Tapping Embodied Brand Knowledge: A Comparison of Visual versus Multisensory Retrieval Methods

von Wallpach, S. & Kreuzer, M., 2019, TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. Michelsen, A. & Wiegand, F. (red.). Liverpool: Liverpool University Press, s. 235-250 16 s.

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2018

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (red.). Glasgow: European Marketing Academy. EMAC, 1 s.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Brand Management: Unveiling the Delusion of Control

Wider, S., von Wallpach, S. & Mühlbacher, H., jun. 2018, I : European Management Journal. 36, 3, s. 301-305 5 s.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Brand Strategy Co-creation in a Nonprofit Context: A Strategy-as-practice Approach

Vallaster, C. & von Wallpach, S., okt. 2018, I : Nonprofit and Voluntary Sector Quarterly. 47, 5, s. 984–1006 23 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Wider, S., Markovic, S. & von Wallpach, S., 2018. 8 s.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Home in the Re-making: Immigrants' Transcultural Experiencing of Home

Kreuzer, M., Mühlbacher, H. & von Wallpach, S., okt. 2018, I : Journal of Business Research. 91, s. 334-341 8 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Mediation as a Multi-dimensional Process of Brand-related Interaction

Wider, S., Lucarelli, A. & von Wallpach, S., 2018. 2 s.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations

Markovic, S., von Wallpach, S. & Gyrd-Jones, R., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (red.). Glasgow: European Marketing Academy. EMAC, 1 s.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskning

2017

Co-creating Stakeholder and Brand Identities: Introduction to the Special Section

von Wallpach, S., Voyer, B., Kastanakis, M. & Mühlbacher, H., jan. 2017, I : Journal of Business Research. 70, s. 395–398 4 s.

Publikation: Bidrag til tidsskriftLeder

EMAC Climber Community 2017: This Year’s Highlights

von Wallpach, S. & Skare, V., nov. 2017, EMAC Chronicle: The European Marketing Academy Chronicle No 18 / November 2017. Van Buggen, G. (red.). Brussels: European Marketing Academy. EMAC, 2 s.

Publikation: Bidrag til bog/antologi/rapportBidrag til rapportFormidling

Home Within Me: Feelings of an “Inner Home” as Indicator for Consumer Well-being?

Kreuzer, M., Mühlbacher, H. & von Wallpach, S., 2017, Proceedings of the 15th Annual Meeting of the International Society for Quality-of-Life Studies (ISQOLS), Innsbruck, Austria. International Society for Quality-of-Life Studies, 1 s.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Performing Identities: Processes of Brand and Stakeholder Identity Co-construction

von Wallpach, S., Hemetsberger, A. & Espersen, P., jan. 2017, I : Journal of Business Research. 70, s. 443-452 10 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

2016

A Dynamic Perspective on Symbolic Co-branding: The Co-creation of Multiple Brands’ Meaning in the Context of Blogs

von Wallpach, S. & Backhausen, M., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (red.). Bruxelles: European Marketing Academy. EMAC, 7 s.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

EMAC Climber Community 2016: This Year's Highlights

von Wallpach, S. & Skare, V., okt. 2016, EMAC Chronicle: The European Marketing Academy Chronicle No. 17 / October 2016. Van Buggen, G. (red.). Brussels: European Marketing Academy. EMAC, s. 15

Publikation: Bidrag til bog/antologi/rapportBidrag til rapportFormidling

Åben adgang

Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

Kreuzer, M., von Wallpach, S., Muehlbacher, H. & Sax, B., 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Kim, J. (red.). Changwon: Global Alliance of Marketing & Management Associations, s. 620-631

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Åben adgang

How Researchers Can Stimulate “Thinking with all Senses” in Qualitative Research

Kreuzer, M. & von Wallpach, S., 2016, I : QRCA VIEWS Magazine. 15, 2, s. 44-47

Publikation: Bidrag til tidsskriftTidsskriftartikel

Åben adgang

Performing LEGO: Co-Constructing Stakeholder and Brand Identity

von Wallpach, S., Hemetsberger, A. & Espersen, P., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (red.). Bruxelles: European Marketing Academy. EMAC, 2 s.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

2015

Brand Strategy Co-Creation: A Strategy-as-Practice Approach

Vallaster, C. & von Wallpach, S., 2015. 10 s.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Consumption Narratives in Transition to Motherhood

von Wallpach, S., Hemetsberger, A. & Bauer, M., 2015. 9 s.

Publikation: KonferencebidragPaperForskningpeer review

Heimat: Anchor in a Globalized World

von Wallpach, S. & Mühlbacher, H., 2015, Proceedings of the 14th International Conference Marketing Trends 2015 Paris. Andreani, J-C. & Collesei, U. (red.). Paris-Venice: European Marketing Academy. EMAC, 11 s.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Åben adgang

Pedagogical Principles in Online Teaching: Opportunities and Challenges

Beckmann, S. C., Uth Thomsen, T. & von Wallpach, S., 2015. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

Sinn-volle Markenkommunikation im Raum

von Wallpach, S. & Kreuzer, M., 2015, Messedesign Jahrbuch 2015/2016: Das Standardwerk der Messedesignszene. Marinescu, S. & Poesch, J. (red.). Stuttgart: Avedition, s. 6-8

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskning

Südtirol Machte mich offen für Neues

von Wallpach, S., okt. 2015, I : Heimat & Welt. okt, 1 s.

Publikation: Bidrag til tidsskriftBidrag til avis - AvisartikelFormidling

The Risk in Losing You: Consumer Resonance to Brand Crisis

Stoeckl, V. E., Gabl, S., Hemetsberger, A. & von Wallpach, S., 2015. 2 s.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

Haurum, H., Beckmann, S. C., von Wallpach, S. & Bjerre, M., 2015. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

Women in Transition: Consumption Narratives of First-time Motherhood

Hemetsberger, A., von Wallpach, S. & Bauer, M., 2015, I : Advances in Consumer Research. 43, s. 368-373 6 s.

Publikation: Bidrag til tidsskriftKonferenceartikel i tidsskriftForskningpeer review

Åben adgang
2014

Der Konsument als Designer

von Wallpach, S., 2014, I : Südtiroler Wirtschaftszeitung. 47, 14, 16 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Discourses of Brand Solidarisation

Gabl, S., Stoeckl, V. E., von Wallpach, S. & Hemetsberger, A., 2014, Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014. Paris, 6 s.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Discursive Brand Solidarisation: An Action Net Perspective

Stoeckl, V. E., Gabl, S., von Wallpach, S. & Hemetsberger, A., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (red.). Brussels: EMAC, 7 s.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Intended Brand Associations: Do They really Drive Consumer Response?

Koll, O. & von Wallpach, S., 2014, I : Journal of Business Research. 67, 7, s. 1501–1507 7 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Linking Strategy-As-Practice Knowledge and Multi-Stakeholder Brand Meaning Co-Creation: Insights from a Small, Non-Commercial Institutional Context

Vallaster, C. & von Wallpach, S., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (red.). Brussels: EMAC, 7 s.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Luxury Experiences over the Life Course: Insights into Generation Y

von Wallpach, S., Bauer, M., Hemetsberger, A., Probst, I. & Auer-Srnka, K., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (red.). Brussels: EMAC, 8 s.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

One for All and All for the Brand

Stoeckl, V. E., Gabl, S., von Wallpach, S. & Hemetsberger, A., 2014, Proceedings of the Consumer Culture Theory Conference 2014. Wiijo, H. & Seregina, A. (red.). Helsinki: Aalto University, 3 s.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

2013

All in Good Time: Narratives of Luxury Experience in Transition to Motherhood

von Wallpach, S., Bauer, M. & Hemetsberger, A., 5 jul. 2013.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

An Online Discursive Inquiry into the Social Dynamics of Multi-stakeholder Brand Meaning Co-creation

Vallaster, C. & von Wallpach, S., 2013, I : Journal of Business Research. 66, 9, s. 1505–1515

Publikation: Bidrag til tidsskriftTidsskriftartikel

Brands as Action Nets

Hemetsberger, A. & von Wallpach, S., 2 okt. 2013, 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. Karaosmanoğlu, E. & Elmadağ Baş, A. B. (red.). Istanbul: EMAC

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Kreuzer, M., von Wallpach, S. & Bauer, M., 2 okt. 2013, 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. Karaosmanoğlu, E. & Elmadağ Baş, A. B. (red.). Istanbul: EMAC

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

von Wallpach, S., Kreuzer, M. & Bauer, M., 2013.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Multi-sensory Sculpting (MSS): Eliciting Embodied Brand Knowledge via Multi-sensory Metaphors

von Wallpach, S. & Kreuzer, M., 2013, I : Journal of Business Research. 66, 9, s. 1325–1331

Publikation: Bidrag til tidsskriftTidsskriftartikel

"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Hemetsberger, A., Bauer, M., von Wallpach, S. & Broger, K., 2013, I : Marketing - Zeitschrift fur Forschung und Praxis. 35, 1, s. 40-49

Publikation: Bidrag til tidsskriftTidsskriftartikel

Organizational Brand Identity Co-creation: An Action Net Approach

von Wallpach, S., 4 apr. 2013. 14 s.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review