20102019
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Publikationer 2010 2019

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Konferenceabstrakt i tidsskrift
2012

Consumer Research as Market Practice and the Making of ‘‘Choice’’ as a Cognitive–Semantic Field

Schwarzkopf, S., 2012, I : Journal of Macromarketing. 32, 4, s. 448-449

Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskriftForskningpeer review

Writing the History of Advertising for a Postadvertising Age: Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities

Schwarzkopf, S., 2012, I : Journal of Macromarketing. 32, 4, s. 447-448

Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskriftForskningpeer review

2011

Ernest Dichter, Motivation Research and the Making of the Disembedded Consumer, 1939-1965

Schwarzkopf, S., 2011, I : European Advances in Consumer Research. 9, s. 577-578 2 s.

Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskriftForskningpeer review

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