20102019
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Publikationer 2010 2019

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2019

Magic Towns: Creating the Consumer Fetish in Market Research Test Sites

Schwarzkopf, S., 2019, Consumer Culture Theory. Bajde, D., Kjeldgaard, D. & Belk, R. W. (red.). Bingley: Emerald Group Publishing, s. 121-135 15 s. (Research in Consumer Behavior, Bind 20).

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

The Social Embeddedness of Marketing

Schwarzkopf, S., 2019, The Oxford Handbook of Consumption. Wherry, F. F. & Woodward, I. (red.). Oxford: Oxford University Press, s. 27-50 24 s.

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2018

Consumer-citizens: Markets, Marketing and the Making of 'Choice'

Schwarzkopf, S., 2018, The SAGE Handbook of Consumer Culture. Kravets, O., Maclaran, P., Miles, S. & Venkatesh, A. (red.). London: SAGE Publications, s. 435-452

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2016

In Search of the Consumer: The History of Market Research from 1890 to 1960

Schwarzkopf, S., 2016, The Routledge Companion to Marketing History. Jones, B. & Tadajewski, M. (red.). Abingdon: Routledge, s. 61-83 (Routledge Companions in Business, Management and Accounting).

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2015

Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980

Schwarzkopf, S., 2015, Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain. Rappaport, E., Dawson, S. T. & Crowley, M. J. (red.). London: Bloomsbury Academic, s. 121-138

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2014

The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950–1980

Schwarzkopf, S., 2014, Television Audiences Across the World: Deconstructing the Ratings Machine. Bourdon, J. & Méadel, C. (red.). Basingstoke: Palgrave Macmillan, s. 33-52 20 s.

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2012

Advertising, Emotions, and “Hidden Persuaders”: The Making of Cold-War Consumer Culture in Britain from the 1940s to the 1960s

Schwarzkopf, S., 2012, Cold War Cultures : Perspectives on Eastern and Western Societies . Vowinckel, A., Payk, M. M. & Lindenberger, T. (red.). New York: Berghahn Books, s. 172-190

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Consumers, Markets and Research: The Role of Political Rhetoric and the Social Sciences in the Engineering of British and American Consumer Society, 1920-1960

Schwarzkopf, S., 2012, Engineering Society : The Role of the Human and Social Sciences in Modern Societies, 1880-1980 . Brückweh, K., Schumann, D., Wetzell, R. F. & Ziemann, B. (red.). Basingstoke: Palgrave Macmillan, s. 252-272

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Managing the Unmanageable: The Professionalization of Market and Consumer Research in Post-War Europe

Schwarzkopf, S., 2012, Transformations of Retailing in Europe after 1945 . Jessen, R. & Langer, L. (red.). Farnham: Ashgate, s. 163-178

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955

Schwarzkopf, S., 2012, The Rise of Marketing and Market Research . Berghoff, H., Scranton, P. & Spiekermann, U. (red.). New York: Palgrave Macmillan, s. 171-192

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2011

A Radical Past? The Political Theory of Market Research in Great Britain, 1900-1950

Schwarzkopf, S., 2011, The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere. Brückweh, K. (red.). Oxford: Oxford University Press, s. 29-50

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society

Schwarzkopf, S., 2011, Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000. Crook, T. & O'Hara, G. (red.). New York: Routledge, s. 144-162 (Routledge Studies in Modern British History; Nr. 6).

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2010

Ernest Dichter, Motivation Research and the "Century of the Consumer"

Schwarzkopf, S., 2010, Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. Schwarzkopf, S. & Gries, R. (red.). London: Palgrave Macmillan, s. 3-38 35 s.

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain

Schwarzkopf, S., 2010, Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York: Palgrave Macmillan, s. 220-235

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power

Schwarzkopf, S. & Gries, R., 2010, Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York: Palgrave Macmillan, s. 269-290

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930

Schwarzkopf, S., 2010, Trademarks, Brands and Competitiveness . da Silva Lopes, T. & Duguid, P. (red.). London: Routledge, s. 165-193 28 s. (Routledge International Studies in Business History).

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review