20172020

Research output per year

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Publikation

  • 11 Tidsskriftartikel
  • 2 Konferenceabstrakt i proceedings
  • 1 Bidrag til bog/antologi
  • 1 Konferenceabstrakt til konference
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Tidsskriftartikel
2020

Business-to-Business Marketing Research: Assessing Readability and Discussing Relevance to Practitioners

Dziubaniuk, O., Barner-Rasmussen, W., Koporcic, N., Ivanova-Gongne, M., Mandják, T. & Markovic, S., 6 feb. 2020, I : Industrial Marketing Management. 15 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Iglesias, O., Markovic, S., Bagherzadeh, M. & Singh, J. J., apr. 2020, I : Journal of Business Ethics. 163, 1, s. 151-166 16 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Corporate Brand Identity Co-creation in Business-to-business Contexts

Iglesias, O., Landgraf, P., Ind, N., Markovic, S. & Koporcic, N., feb. 2020, I : Industrial Marketing Management. 85, s. 32-43 12 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

2019

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Iglesias, O., Markovic, S., Singh, J. J. & Sierra, V., jan. 2019, I : Journal of Business Ethics. 154, 2, s. 441-459 19 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Åben adgang

Managing Open Innovation: A Project-level Perspective

Bagherzadeh, M., Markovic, S. & Bogers, M., 12 nov. 2019, I : IEEE Transactions on Engineering Management. 16 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Åben adgang
2017

Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity

Sierra, V., Iglesias, O., Markovic, S. & Singh, J. J., sep. 2017, I : Journal of Business Ethics. 144, 3, s. 661–676 16 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

The Co-creation Continuum: From Tactical Market Research Tool to Strategic Collaborative Innovation Method

Ind, N., Iglesias, O. & Markovic, S., 1 aug. 2017, I : Journal of Brand Management. 24, 4, s. 310-321 12 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel