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Publikationer 2017 2019

  • 8 Tidsskriftartikel
  • 2 Konferenceabstrakt i proceedings
  • 1 Bidrag til bog/antologi
  • 1 Konferenceabstrakt til konference
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Konferenceabstrakt i proceedings
2018

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (red.). Glasgow: European Marketing Academy. EMAC, 1 s.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations

Markovic, S., von Wallpach, S. & Gyrd-Jones, R., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (red.). Glasgow: European Marketing Academy. EMAC, 1 s.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskning