20172020

Research output per year

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Publikation

  • 11 Tidsskriftartikel
  • 2 Konferenceabstrakt i proceedings
  • 1 Bidrag til bog/antologi
  • 1 Konferenceabstrakt til konference
2020

Business-to-Business Marketing Research: Assessing Readability and Discussing Relevance to Practitioners

Dziubaniuk, O., Barner-Rasmussen, W., Koporcic, N., Ivanova-Gongne, M., Mandják, T. & Markovic, S., 6 feb. 2020, I : Industrial Marketing Management. 15 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Iglesias, O., Markovic, S., Bagherzadeh, M. & Singh, J. J., apr. 2020, I : Journal of Business Ethics. 163, 1, s. 151-166 16 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Corporate Brand Identity Co-creation in Business-to-business Contexts

Iglesias, O., Landgraf, P., Ind, N., Markovic, S. & Koporcic, N., feb. 2020, I : Industrial Marketing Management. 85, s. 32-43 12 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

2019

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Iglesias, O., Markovic, S., Singh, J. J. & Sierra, V., jan. 2019, I : Journal of Business Ethics. 154, 2, s. 441-459 19 s.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Åben adgang

Managing Open Innovation: A Project-level Perspective

Bagherzadeh, M., Markovic, S. & Bogers, M., 12 nov. 2019, I : IEEE Transactions on Engineering Management. 16 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

Åben adgang

The Impact of Environmental and Social Practices on the Triple Bottom Line: A Mediated Model

Gimenez, C., Sierra, V., Sancha, C. & Markovic, S., 2019, Measuring and Controlling Sustainability: Spanning Theory and Practice. Lindgreen, A., Vallaster, C., Yousafzai, S. & Hirsch, B. (red.). Abingdon: Routledge, s. 141-165

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2018

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (red.). Glasgow: European Marketing Academy. EMAC, 1 s.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Wider, S., Markovic, S. & von Wallpach, S., 2018. 8 s.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

How does Breadth of External Stakeholder Co-creation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Product Innovation

Markovic, S. & Bagherzadeh, M., jul. 2018, I : Journal of Business Research. 88, s. 173-186 14 s.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations

Markovic, S., von Wallpach, S. & Gyrd-Jones, R., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (red.). Glasgow: European Marketing Academy. EMAC, 1 s.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskning

2017

Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity

Sierra, V., Iglesias, O., Markovic, S. & Singh, J. J., sep. 2017, I : Journal of Business Ethics. 144, 3, s. 661–676 16 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel

The Co-creation Continuum: From Tactical Market Research Tool to Strategic Collaborative Innovation Method

Ind, N., Iglesias, O. & Markovic, S., 1 aug. 2017, I : Journal of Brand Management. 24, 4, s. 310-321 12 s.

Publikation: Bidrag til tidsskriftTidsskriftartikel