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Publikationer 2017 2019

  • 8 Tidsskriftartikel
  • 2 Konferenceabstrakt i proceedings
  • 1 Bidrag til bog/antologi
  • 1 Konferenceabstrakt til konference

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Iglesias, O., Markovic, S., Singh, J. J. & Sierra, V., jan. 2019, I : Journal of Business Ethics. 154, 2, s. 441-459 19 s.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy

Bagherzadeh, M., Markovic, S., Cheng, J. & Vanhaverbeke, W., 21 jan. 2019, I : IEEE Transactions on Engineering Management. 14 s.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

How does Sensory Brand Experience Influence Brand Equity? Considering the Roles of Customer Satisfaction, Customer Affective Commitment, and Employee Empathy

Iglesias, O., Markovic, S. & Rialp, J., mar. 2019, I : Journal of Business Research. 96, s. 343-354 12 s.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

The Impact of Environmental and Social Practices on the Triple Bottom Line: A Mediated Model

Gimenez, C., Sierra, V., Sancha, C. & Markovic, S., 2019, Measuring and Controlling Sustainability: Spanning Theory and Practice. Lindgreen, A., Vallaster, C., Yousafzai, S. & Hirsch, B. (red.). Abingdon: Routledge, s. 141-165

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (red.). Glasgow: European Marketing Academy. EMAC, 1 s.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review