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Publikation

2012

Place Branding: The Issue of a Narrowed Tourism Perspective

Zenker, S. & Beckmann, S. C., 2012, Strategic Marketing in Tourism Services. Tsiotsu, R. H. & Goldsmith, R. E. (red.). Bingley: Emerald Group Publishing, s. 63-78

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Place Branding: A Multiple Stakeholder Perspective

Beckmann, S. C. & Zenker, S., maj 2012. 7 s.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

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164 Downloads (Pure)

Respect and the City: The Mediating Role of Respect in Citizen Participation

Zenker, S. & Seigis, A., 2012, I : Journal of Place Management and Development. 5, 1, s. 20-34

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

2011

Brand Perception and Brand Complexity: A Place Branding Perspectives

Zenker, S. & Beckmann, S. C., 2011.

Publikation: KonferencebidragPaperForskning

How to Catch a City? The Concept and Measurement of Place Brands

Zenker, S., 2011, I : Journal of Place Management and Development. 4, 1, s. 40-52

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Measuring Success in Place Marketing and Branding

Zenker, S. & Martin, N., 2011, I : Place Branding and Public Diplomacy. 7, 1, s. 32-41

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

2010

Branding a City: A Conceptual Approach for Place Branding and Place Brand Management

Zenker, S. & Braun, E., 2010. 8 s.

Publikation: KonferencebidragPaperForskningpeer review

Development and Implementation of the Resident Migration Scale (ReMiS): Measuring Success in Place Marketing

Zenker, S. & Gollan, T., 2010, Sozialpsychologie und Ökonomie. Witte, E. H. & Gollan, T. (red.). Lengerich: Pabst Science Publishers, s. 156-172

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Your City, My City, Their City, Our City: Different Perceptions of a Place Brand by Diverse Target Groups

Beckmann, S. C., Zenker, S. & Knubben, E., 2010. 13 s.

Publikation: KonferencebidragPaperForskningpeer review

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88 Downloads (Pure)
2009

Find Out How Much It Means to Me! The Importance of Interpersonal Respect in Work Values Compared to Perceived Organizational Practices

Van Quaquebeke, N., Zenker, S. & Eckloff, T., 2009, I : Journal of Business Ethics. 89, 3, s. 423-431

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Who's Your Target? The Creative Class as a Target Group for Place Branding

Zenker, S., 2009, I : Journal of Place Management and Development. 2, 1, s. 23-32

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review