Milena Micevski

Søgeresultater

• "Better Safe Than Sorry": An Exploratory Study of Consumers With Autism Spectrum Disorder, Their Experiences, and Decision-making

  Kronow, J. H. S. & Frantsen, J. B.

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2024

  Studenteropgave: Kandidatafhandlinger

  Fil

• Brand Transparency: A Valuable Tool for Attracting Consumers or a Vulnerable Business Strategy?

  Larsen, G. F. & Jørgensen, M. K.

  Cand.merc.emf Økonomisk Markedsføring, (Kandidatuddannelse) Afsluttende afhandling, 2022

  MSc in Economics and Business Administration Sales Management, (Kandidatuddannelse) Afsluttende afhandling, 2022

  Studenteropgave: Kandidatafhandlinger

  Fil

• Green Brand Innovativeness as a Facilitator of Sustainable Consumption : A Comparison of Born Green and Heritage Brands

  Sirc, M.

  Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2022

  Studenteropgave: Kandidatafhandlinger

  Fil

• Man's Best Friend or Man's Best Mirror? Exploring the Role of the Extended Self When Gen Z Shops for Their Dogs

  Ekstrøm-Knudsen, S. & Giudice, I. A.

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2024

  Studenteropgave: Kandidatafhandlinger

  Fil

• Navigating War-torn Waters: Investigating Consumer Perceptions and Crisis Communication Amid Corporate Sociopolitical Activism in the Russia-Ukraine War

  Veikkola, L. E.

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2024

  Studenteropgave: Kandidatafhandlinger

  Fil

• Når brand aktivisme ikke er nok: En analyse af evolutionen af brand apati og dens konsekvenser for brand stereotyper og kundeadfærd

  Bisgaard, E. M. S.

  Cand.merc.kom Erhvervsøkonomi og Virksomhedskommunikation, (Kandidatuddannelse) Afsluttende afhandling, 2023

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Effectiveness of Global and Local Brand Positioning Amongst Glocal Brands

  Jensen, A. S. & Bendstrup, K. E.

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2024

  Studenteropgave: Kandidatafhandlinger

  Fil