Milena Micevski

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2021

Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations: Critical Overview, New Insights, and Future Directions
Szöcs, I. & Micevski, M., 2021, Handbook of Sustainability-driven Business Strategies in Practice. Markovic, S., Sancha, C. & Lindgreen, A. (red.). Cheltenham: Edward Elgar Publishing, s. 79–93 15 s.
Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review
2016

A Scale for Measuring Consumers’ Ethical Perceptions of Social Media Research
Michaelidou, N., Moraes, C. & Micevski, M., 2016, Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Obal, M. W., Krey, N. & Bushardt, C. (red.). Cham: Springer, s. 97-100 4 s. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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