Billede af Johannes Hattula

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Johannes Hattula

 https://orcid.org/0000-0002-6655-8678

    • Solbjerg Plads 3

      2000 Frederiksberg

      Danmark

    • 6 Tidsskriftartikel
    • 1 Konferencebidrag i proceedings
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    Konferencebidrag i proceedings

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    • 2024

      Creative Artificial Intelligence for Marketers: A Framework and Research Agenda

      Yonel, T., Bhargave, R. P. & Hattula, J., 2024, Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24. Jeseo, V. & Parajuli, J. (red.). Cham: Springer, s. 26–37 12 s. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

      Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review