Georgios Halkias

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2020

Factors Affecting Consumer Responses to Brand Advertising on Social Media: An Abstract
Michaelidou, N., Micevski, M. & Halkias, G., 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (red.). Cham: Springer, s. 159-160 2 s. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

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