Florian Kock

Søgeresultater

• Advertising Plant-based Meat Alternatives: The Relative Effectiveness of Informational, Emotional, and Combined Messages

  Deuss, J. & Nainyte, G.

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2021

  Studenteropgave: Kandidatafhandlinger

  Fil

• Behavioral Economics as a Marketing and Communication Tool

  Nygaard, N. & Munk, A. M.

  Master of Business, Language and Culture, Intercultural Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Cand.merc.kom Erhvervsøkonomi og Virksomhedskommunikation, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• Brand personlighed revurderet: Undersøgelse af forholdet mellem brand personlighed og brand coolness

  Høpfner, A. K.

  Cand.merc.kom Erhvervsøkonomi og Virksomhedskommunikation, (Kandidatuddannelse) Afsluttende afhandling, 2023

  Studenteropgave: Kandidatafhandlinger

  Fil

• Bridging the Gap: A Research Study on Wood Wood's Brand Identity & Brand Image

  Mørck, J. B. G. & Søltoft, R. S.

  Cand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• CCT and Xenophobia: In a Danish Context

  Flensborg, A.

  Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2017

  Studenteropgave: Kandidatafhandlinger

  Fil

• Competent Blue and Exciting Red: Examining the Effect of Logo Colors on Consumers' Brand Attitudes in Different Product Categories

  Lülfesmann, E. & Riegel, N. M.

  Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2022

  Studenteropgave: Kandidatafhandlinger

  Fil

• Cool Company = Happy Employees? The Impact of Company Coolness on Happiness at Work

  Bauerdick, F. & Kersten, J.

  Cand.merc.asc Accounting, Strategy and Control, (Kandidatuddannelse) Afsluttende afhandling, 2023

  Studenteropgave: Kandidatafhandlinger

  Fil

• Copenhagen as a Creative Chinese Destination: An Explorative Study of City Branding and Independent Chinese Travellers

  Klinge, C.

  Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• Detroit Is Cool Again: A Longitudinal Case Study on the Dynamism of Coolness in the Context of City Branding

  Balavac, A. & Karlsson, E.

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2023

  Studenteropgave: Kandidatafhandlinger

  Fil

• Effects of Embodied Cognition Within Volunteer Tourism

  Karaneuskaya, M. & Gregersen, C. S.

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

  Studenteropgave: Kandidatafhandlinger

  Fil

• Endorsement Effectiveness on YouTube: How Social Capital Theory Can Aid in the Field of Endorsement Theory

  Storgaard, K. A. & Andreassen, B. R.

  Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2019

  Studenteropgave: Kandidatafhandlinger

  Fil

• Exploring the Relationships Between Product Attributes Food Consumption Goals and Positive Behavioral Outcomes to Inform Product Development and Positioning of Meat Substitutes

  Voronaviciute, R.

  Cand.merc.mib Management of Innovation and Business Development, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• Fight or Flight? : Examining People's Perception of Leisure Air Travel Legitimacy

  Wieslander, K.

  Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

  Studenteropgave: Kandidatafhandlinger

  Fil

• Investigating Urban Exploration in a Tourism Context : The Interplay of Authenti-seeking and Sensation-seeking in Urban Exploration

  Mochow, L. & Kohl, L. E.

  Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

  Studenteropgave: Kandidatafhandlinger

  Fil

• Keeping It Cool: The Influence of Celebrity Coolness on Consumers' Brand Evaluations

  Pétursdóttir, H. G. & Carrasco Perez, C. T.

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2023

  Studenteropgave: Kandidatafhandlinger

  Fil

• Orange Is the New Black? The Effect of Color Choice on Brand Coolness in Online Fashion Branding - A Comparison Between Sportswear and Luxury Fashion

  Hilbert, L. & Bachinger, L.

  Cand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling, 2023

  Studenteropgave: Kandidatafhandlinger

  Fil

• Peripheral Attractions : Understanding the Beliefs of Foreign Families

  Petersen, M. B. & Fuglsang, R. D.

  Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• Product Personalization: A Lever to Increase the Intention to Purchase Sustainable Fashion

  Villa, C.

  Cand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling, 2022

  Studenteropgave: Kandidatafhandlinger

  Fil

• Shaping Consumer Behavior: An Evolutionary Study on How the Study of a Brand Logo Influences Preferences and Brand Personality Perceptions

  Risberg, A. E. C. C. & Hultemark, H. C.

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2022

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Destination Content Model in Practice: Advancing Tourism Enterprises in Slovakia

  Maniak, S.

  Cand.soc.oie Organisational Innovation and Entrepreneurship , (Kandidatuddannelse) Afsluttende afhandling, 2023

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Effect of Local Food Authenticity on Tourists’ Behavioural Intentions: A Theoretical and Empirical Study

  Tsai, C.-H.

  Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2017

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Impact of Ethics Diversity Marketing on Consumer Attitudes

  Rasmussen, S. M.

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2022

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Spillover Effect of a Moral Brand Scandal on Brand Legitimacy : Do Consumers not only Reassess a Scandalized Brand's Moral Legitimacy but also its Instrumental Legitimacy?

  Kick, J. A.-M. & Chan, P. K.

  Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Cand.merc.Business, Language and Culture - Diversity and Change Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• "The Visitors are Visitors and They're Not Only Visiting the Country They're Visiting You". : A Detailed Study on Residents' Support of Incoming Tourists and the Affect Thereof.

  Beck, H. M. & Oskarsdottir, S. E.

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• To Act or Not to Act: Examining How Brand Activism Affect Consumers' Attitudes

  Bindslev, T. T. & Pedersen, M. Ø.

  Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2021

  Studenteropgave: Kandidatafhandlinger

  Fil