Behavioral Economics as a Marketing and Communication Tool

Nanna Nygaard, Alexandra Maria Munk

Master of Business, Language and Culture, Intercultural Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

Cand.merc.kom Erhvervsøkonomi og Virksomhedskommunikation, (Kandidatuddannelse) Afsluttende afhandling, 2018

Bridging the Gap: A Research Study on Wood Wood's Brand Identity & Brand Image

Jon Boye Grossert Mørck, Rebecca Spencer Søltoft

Cand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling, 2018

CCT and Xenophobia: In a Danish Context

Asta Flensborg

Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2017

Copenhagen as a Creative Chinese Destination: An Explorative Study of City Branding and Independent Chinese Travellers

Carina Klinge

Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

Effects of Embodied Cognition Within Volunteer Tourism

Marina Karaneuskaya, Christina Spetzler Gregersen

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

Endorsement Effectiveness on YouTube: How Social Capital Theory Can Aid in the Field of Endorsement Theory

Katrine Anne Storgaard, Britta Ruth Andreassen

Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2019

Exploring the Relationships Between Product Attributes Food Consumption Goals and Positive Behavioral Outcomes to Inform Product Development and Positioning of Meat Substitutes

Raminta Voronaviciute

Cand.merc.mib Management of Innovation and Business Development, (Kandidatuddannelse) Afsluttende afhandling, 2018

Fight or Flight? : Examining People's Perception of Leisure Air Travel Legitimacy

Klara Wieslander

Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

Gaming: A Cause of or a Cure for Loneliness? A Study on Gaming Communities and Psychosocial Well-being

Karen Julie Kolbye

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

Investigating Urban Exploration in a Tourism Context : The Interplay of Authenti-seeking and Sensation-seeking in Urban Exploration

Lisa Mochow, Lukas Elias Kohl

Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

Peripheral Attractions : Understanding the Beliefs of Foreign Families

Maria Bæksted Petersen, Rikke Diget Fuglsang

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

The Effect of Local Food Authenticity on Tourists’ Behavioural Intentions: A Theoretical and Empirical Study

Chi-Hsuan Tsai

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2017

The Spillover Effect of a Moral Brand Scandal on Brand Legitimacy : Do Consumers not only Reassess a Scandalized Brand's Moral Legitimacy but also its Instrumental Legitimacy?

Julia Anna-Maria Kick, Pui Kei Chan

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

Cand.merc.Business, Language and Culture - Diversity and Change Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

"The Visitors are Visitors and They're Not Only Visiting the Country They're Visiting You". : A Detailed Study on Residents' Support of Incoming Tourists and the Affect Thereof.

Helga Margret Beck, Stefania Erla Oskarsdottir

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

What is the Impact of Xenophobia on Consumers' Predisposition toward Foreign Products?

Chiara Framondino, Levina Manino

Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2017