Florian Kock

Søgeresultater

• Advertising Plant-based Meat Alternatives: The Relative Effectiveness of Informational, Emotional, and Combined Messages

  Johannes Deuss, Gabija Nainyte

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2021

  Studenteropgave: Kandidatafhandlinger

  Fil

• Behavioral Economics as a Marketing and Communication Tool

  Nanna Nygaard, Alexandra Maria Munk

  Master of Business, Language and Culture, Intercultural Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Cand.merc.kom Erhvervsøkonomi og Virksomhedskommunikation, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• Bridging the Gap: A Research Study on Wood Wood's Brand Identity & Brand Image

  Jon Boye Grossert Mørck, Rebecca Spencer Søltoft

  Cand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• CCT and Xenophobia: In a Danish Context

  Asta Flensborg

  Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2017

  Studenteropgave: Kandidatafhandlinger

  Fil

• Competent Blue and Exciting Red: Examining the Effect of Logo Colors on Consumers' Brand Attitudes in Different Product Categories

  Emily Lülfesmann, Nina Marie Riegel

  Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2022

  Studenteropgave: Kandidatafhandlinger

  Fil

• Copenhagen as a Creative Chinese Destination: An Explorative Study of City Branding and Independent Chinese Travellers

  Carina Klinge

  Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• Effects of Embodied Cognition Within Volunteer Tourism

  Marina Karaneuskaya, Christina Spetzler Gregersen

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

  Studenteropgave: Kandidatafhandlinger

  Fil

• Endorsement Effectiveness on YouTube: How Social Capital Theory Can Aid in the Field of Endorsement Theory

  Katrine Anne Storgaard, Britta Ruth Andreassen

  Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2019

  Studenteropgave: Kandidatafhandlinger

  Fil

• Exploring the Relationships Between Product Attributes Food Consumption Goals and Positive Behavioral Outcomes to Inform Product Development and Positioning of Meat Substitutes

  Raminta Voronaviciute

  Cand.merc.mib Management of Innovation and Business Development, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• Fight or Flight? : Examining People's Perception of Leisure Air Travel Legitimacy

  Klara Wieslander

  Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

  Studenteropgave: Kandidatafhandlinger

  Fil

• Investigating Urban Exploration in a Tourism Context : The Interplay of Authenti-seeking and Sensation-seeking in Urban Exploration

  Lisa Mochow, Lukas Elias Kohl

  Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

  Studenteropgave: Kandidatafhandlinger

  Fil

• Peripheral Attractions : Understanding the Beliefs of Foreign Families

  Maria Bæksted Petersen, Rikke Diget Fuglsang

  Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• Product Personalization: A Lever to Increase the Intention to Purchase Sustainable Fashion

  Corinna Villa

  Cand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling, 2022

  Studenteropgave: Kandidatafhandlinger

  Fil

• Shaping Consumer Behavior: An Evolutionary Study on How the Study of a Brand Logo Influences Preferences and Brand Personality Perceptions

  Anna Eva Clara Catharina Risberg, Hanna Charlotte Hultemark

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2022

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Destination Content Model in Practice: Advancing Tourism Enterprises in Slovakia

  Samuel Maniak

  Cand.soc.oie Organisational Innovation and Entrepreneurship , (Kandidatuddannelse) Afsluttende afhandling, 2023

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Effect of Local Food Authenticity on Tourists’ Behavioural Intentions: A Theoretical and Empirical Study

  Chi-Hsuan Tsai

  Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2017

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Impact of Ethics Diversity Marketing on Consumer Attitudes

  Sofie Manby Rasmussen

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2022

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Spillover Effect of a Moral Brand Scandal on Brand Legitimacy : Do Consumers not only Reassess a Scandalized Brand's Moral Legitimacy but also its Instrumental Legitimacy?

  Julia Anna-Maria Kick, Pui Kei Chan

  Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Cand.merc.Business, Language and Culture - Diversity and Change Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• "The Visitors are Visitors and They're Not Only Visiting the Country They're Visiting You". : A Detailed Study on Residents' Support of Incoming Tourists and the Affect Thereof.

  Helga Margret Beck, Stefania Erla Oskarsdottir

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• To Act or Not to Act: Examining How Brand Activism Affect Consumers' Attitudes

  Tasia Tauber Bindslev, Mette Østergaard Pedersen

  Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2021

  Studenteropgave: Kandidatafhandlinger

  Fil

• Using Hue as a Clue for Brand Personality: The Effect of Colour on Brand Personality Perceptions

  Maria Isabella Arnardóttir, Una Hlin Sveinsdottir

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2022

  Studenteropgave: Kandidatafhandlinger

  Fil

• What is the Impact of Xenophobia on Consumers' Predisposition toward Foreign Products?

  Chiara Framondino, Levina Manino

  Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2017

  Studenteropgave: Kandidatafhandlinger

  Fil