Publikationer pr. år
Publikationer pr. år
Overvåget arbejde
- 20 resultater
Søgeresultater
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Advertising Plant-based Meat Alternatives: The Relative Effectiveness of Informational, Emotional, and Combined Messages
Johannes Deuss, Gabija Nainyte
Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2021
Studenteropgave: Kandidatafhandlinger
Fil -
Behavioral Economics as a Marketing and Communication Tool
Nanna Nygaard, Alexandra Maria Munk
Master of Business, Language and Culture, Intercultural Management, (Kandidatuddannelse) Afsluttende afhandling, 2018
Cand.merc.kom Erhvervsøkonomi og Virksomhedskommunikation, (Kandidatuddannelse) Afsluttende afhandling, 2018
Studenteropgave: Kandidatafhandlinger
Fil -
Bridging the Gap: A Research Study on Wood Wood's Brand Identity & Brand Image
Jon Boye Grossert Mørck, Rebecca Spencer Søltoft
Cand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling, 2018
Studenteropgave: Kandidatafhandlinger
Fil -
CCT and Xenophobia: In a Danish Context
Asta Flensborg
Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2017
Studenteropgave: Kandidatafhandlinger
Fil -
Competent Blue and Exciting Red: Examining the Effect of Logo Colors on Consumers' Brand Attitudes in Different Product Categories
Emily Lülfesmann, Nina Marie Riegel
Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2022
Studenteropgave: Kandidatafhandlinger
Fil -
Copenhagen as a Creative Chinese Destination: An Explorative Study of City Branding and Independent Chinese Travellers
Carina Klinge
Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2018
Studenteropgave: Kandidatafhandlinger
Fil -
Effects of Embodied Cognition Within Volunteer Tourism
Marina Karaneuskaya, Christina Spetzler Gregersen
Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2019
Studenteropgave: Kandidatafhandlinger
Fil -
Endorsement Effectiveness on YouTube: How Social Capital Theory Can Aid in the Field of Endorsement Theory
Katrine Anne Storgaard, Britta Ruth Andreassen
Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2019
Studenteropgave: Kandidatafhandlinger
Fil -
Exploring the Relationships Between Product Attributes Food Consumption Goals and Positive Behavioral Outcomes to Inform Product Development and Positioning of Meat Substitutes
Raminta Voronaviciute
Cand.merc.mib Management of Innovation and Business Development, (Kandidatuddannelse) Afsluttende afhandling, 2018
Studenteropgave: Kandidatafhandlinger
Fil -
Fight or Flight? : Examining People's Perception of Leisure Air Travel Legitimacy
Klara Wieslander
Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2019
Studenteropgave: Kandidatafhandlinger
Fil -
Investigating Urban Exploration in a Tourism Context : The Interplay of Authenti-seeking and Sensation-seeking in Urban Exploration
Lisa Mochow, Lukas Elias Kohl
Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2019
Studenteropgave: Kandidatafhandlinger
Fil -
Peripheral Attractions : Understanding the Beliefs of Foreign Families
Maria Bæksted Petersen, Rikke Diget Fuglsang
Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2018
Studenteropgave: Kandidatafhandlinger
Fil -
Shaping Consumer Behavior: An Evolutionary Study on How the Study of a Brand Logo Influences Preferences and Brand Personality Perceptions
Anna Eva Clara Catharina Risberg, Hanna Charlotte Hultemark
Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2022
Studenteropgave: Kandidatafhandlinger
Fil -
The Effect of Local Food Authenticity on Tourists’ Behavioural Intentions: A Theoretical and Empirical Study
Chi-Hsuan Tsai
Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2017
Studenteropgave: Kandidatafhandlinger
Fil -
The Impact of Ethics Diversity Marketing on Consumer Attitudes
Sofie Manby Rasmussen
Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2022
Studenteropgave: Kandidatafhandlinger
Fil -
The Spillover Effect of a Moral Brand Scandal on Brand Legitimacy : Do Consumers not only Reassess a Scandalized Brand's Moral Legitimacy but also its Instrumental Legitimacy?
Julia Anna-Maria Kick, Pui Kei Chan
Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2018
Cand.merc.Business, Language and Culture - Diversity and Change Management, (Kandidatuddannelse) Afsluttende afhandling, 2018
Studenteropgave: Kandidatafhandlinger
Fil -
"The Visitors are Visitors and They're Not Only Visiting the Country They're Visiting You". : A Detailed Study on Residents' Support of Incoming Tourists and the Affect Thereof.
Helga Margret Beck, Stefania Erla Oskarsdottir
Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2018
Studenteropgave: Kandidatafhandlinger
Fil -
To Act or Not to Act: Examining How Brand Activism Affect Consumers' Attitudes
Tasia Tauber Bindslev, Mette Østergaard Pedersen
Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2021
Studenteropgave: Kandidatafhandlinger
Fil -
Using Hue as a Clue for Brand Personality: The Effect of Colour on Brand Personality Perceptions
Maria Isabella Arnardóttir, Una Hlin Sveinsdottir
Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2022
Studenteropgave: Kandidatafhandlinger
Fil -
What is the Impact of Xenophobia on Consumers' Predisposition toward Foreign Products?
Chiara Framondino, Levina Manino
Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling, 2017
Studenteropgave: Kandidatafhandlinger
Fil