Hvis du har foretaget ændringer i Pure, vil de snart blive vist her.

Publikationer 2002 2016

Filter
Bidrag til bog/antologi
2013

Corporate Branding and Corporate Reputation

Karmark, E., 2013, The Handbook of Communication and Corporate Reputation. E. Carroll, C. (red.). Chichester: Wiley, s. 446-459

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2009

Challenges in the Mediatization of a Corporate Brand: Identity Effects as LEGO Establishes a Media Products Company

Karmark, E., 2009, Media, Organizations and Identity. Chouliaraki, L. & Morsing, M. (red.). Basingstoke: Palgrave Macmillan

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2005

Corporate Brand Stretch: Brand Extension in a Corporate Branding Perspective

Gjøls-Andersen, P. & Karmark, E., 2005, Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding. Schultz, M., Antorini, Y. M. & Csaba, F. F. (red.). Frederiksberg: Copenhagen Business School Press, s. 151-179

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Living the Brand

Karmark, E., 2005, Towards the Second Wave of Corporate Branding. Schultz, M., Antorini, Y. M. & Csaba, F. F. (red.). s. 103-124

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskning