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Publikationer 2002 2016

2016

Communication Perspectives on a Luxury Brand Organization: The Case of Georg Jensen

Karmark, E., Remke, R., Buzzanell, P. M., Carroll, B., Fairhurst, G., Holm, F. & Christensen, L. T., 2016, I : Management Communication Quarterly. 30, 1, s. 121–142 22 s.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

2013

Corporate Branding and Corporate Reputation

Karmark, E., 2013, The Handbook of Communication and Corporate Reputation. E. Carroll, C. (red.). Chichester: Wiley, s. 446-459

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2010
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Pure Luxury? The Rebranding of Georg Jensen

Karmark, E., Csaba, F. & Beckmann, S. C., 2010, 25 s. Frederiksberg : Copenhagen Business School, CBS.

Publikation: AndetAndet bidragUndervisning

Åben adgang
Fil

The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams

Karmark, E. & Beckmann, S. C., 2010.

Publikation: KonferencebidragPaperForskningpeer review

2009

At sælge eller beholde arvesølvet? En undersøgelse af Georg Jensens corporate re-branding proces

Karmark, E. & Beckmann, S. C., dec. 2009, I : Brandbasen. 30, s. 8-10

Publikation: Bidrag til tidsskriftTidsskriftartikelFormidling

Challenges in the Mediatization of a Corporate Brand: Identity Effects as LEGO Establishes a Media Products Company

Karmark, E., 2009, Media, Organizations and Identity. Chouliaraki, L. & Morsing, M. (red.). Basingstoke: Palgrave Macmillan

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

2005

Corporate Brand Stretch: Brand Extension in a Corporate Branding Perspective

Gjøls-Andersen, P. & Karmark, E., 2005, Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding. Schultz, M., Antorini, Y. M. & Csaba, F. F. (red.). Frederiksberg: Copenhagen Business School Press, s. 151-179

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Living the Brand

Karmark, E., 2005, Towards the Second Wave of Corporate Branding. Schultz, M., Antorini, Y. M. & Csaba, F. F. (red.). s. 103-124

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskning

2002

Organizational identity in a dualistic subculture: A case study of organizational identity formation in Lego Media International

Karmark, E., 2002, København: Samfundslitteratur. 209 s. (Ph.D.serie; Nr. 2002-22).

Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandlingForskning