20072020
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Publikationer 2007 2020

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Konferenceabstrakt i proceedings
2014

Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition

Erz, A. & Christensen, B., okt. 2014, ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings. Cotte, J., Wood, S. & Price, L. (red.). Baltimore: Association for Consumer Research, 3 s.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Fluency Effects on Brand Name Recognition and Preference: The Role of Product Context

Erz, A. & Christensen, B., mar. 2014, SCP Winter Conference: Proceedings. Forehand, M. & Reed, A. (red.). www: Society for Consumer Psychology, 3 s.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review