Antonia Erz

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2016

“I Blog so I Become”: Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts
Erz, A., Gyrd-Jones, R. & Heeris Christensen, A.-B., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (red.). Brussels: European Marketing Academy. EMAC, 7 s. (Proceedings of the European Marketing Academy).
Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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