Anne Martensen

Søgeresultater

• Aspirational Marketing on YouTube: A Netnographic Study of Content Creators’ Influential Power as Marketers of Own Conceptualized Product

  Jeanette Havmand Andersen

  Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2017

  Studenteropgave: Kandidatafhandlinger

  Fil

• Digital Brands and Brand Value: Implications of Consumer-brand Co-creation on Brand Value and Brand Strategy: The cases of network orchestrators Airbnb and Uber

  Carina Wiesinger, Christina Eckerstorfer

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2017

  Studenteropgave: Kandidatafhandlinger

  Fil

• Influencer Endorsements Effect on Brand Attitude and Purchase Intention: Why and how does Influencer's Content on Instagram Affect their Follower's Brand Attitudes and Purchase Intention Toward Sustainable Food Brands?

  Marius Rygg Ekeland, Nicolai Arntzen Borenstein

  Cand.merc.emf Økonomisk Markedsføring, (Kandidatuddannelse) Afsluttende afhandling, 2020

  Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2020

  Studenteropgave: Kandidatafhandlinger

  Fil

• TAS-ARE model: Building Follower Engagement on Instagram

  Sonia Brugarola Valls, Eva Sánchez Marín

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Drivers of External Corporate Reputation on Instagram: Investigating Nike’s and Adidas’ Reputation Management on Instagram

  Alina Masl, Andrea Zulehner

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Drivers of Millennials' Live Music Consumption: A Multilevel Study of the Antecedents that Shape Millennials' Decision to Attend Live Music Performances within the Italian Context

  Alessandra Peroncini

  Cand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling, 2017

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Ecosystems Business Era: Capturing New Value From Collaborations and Transformative Experiences

  Luca Cucinotta

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Effects of Ecolabels: An Explorative Study

  Simon Kongeskov Alexandersen, Tommaso Bank Dotti

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2016

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Impact of Augmented Reality Applications on Consumer Search and Evaluation Behavior

  Federica Cehovin, Bernice Ruban

  Cand.merc.smc Strategic Market Creation, (Kandidatuddannelse) Afsluttende afhandling, 2017

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Impact of Celebrity Designers on the Perception of Sneaker Brands

  Martin Cordes

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2016

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Influence of Attitude and Habit on Online Grocery Shopping: Et studie af holdninger og vanens indflydelse på dagligvarehandel på nettet

  Cathrine Pedersen

  Cand.ling.merc Erhvervssprog og International Erhvervskommunikation (Interkulturel Marketing), (Kandidatuddannelse) Afsluttende afhandling, 2016

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Influence of Entrepreneurial Instagrammers

  Raminta Slepikaite, Kamila Anna Tyczynska

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2018

  Studenteropgave: Kandidatafhandlinger

  Fil

• The Role of Citizen Influencers on Instagram

  Andrea Gumpinger, Christina Gisela Jaeger

  Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2017

  Studenteropgave: Kandidatafhandlinger

  Fil