Institut for Afsætningsøkonomi

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2020

The Interplay between Economic Healthiness, Consumer Confidence, and General Trust in Financial Institutions

Hansen, T., 2020. 9 s.

Publikation: KonferencebidragPaperForskningpeer review

2019

Digital Customer Experience: An Emerging Theme in Customer Service Excellence

Grønholdt, L., 2019. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

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2017

Capturing City Brand Commonalities across Different Stakeholder Groups

Braun, E., Kik, T. & Zenker, S., 2017. 3 s.

Publikation: KonferencebidragPaperForskningpeer review

Consumer Xenophobia and Its Effects on Foreign Product Purchase

Kock, F., Josiassen, A., Karpen, I. & Farrelly, F., 2017. 5 s.

Publikation: KonferencebidragPaperForskningpeer review

Make Sense? Exploring the Role of Sensemaking Narratives in Stakeholders’ Shared Understanding of the Brand

Gyrd-Jones, R. & Törmälä, M., 2017. 6 s.

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2016

Brand Identity Creation and Temporality

Saraneimi, S. & Gyrd-Jones, R., 2016. 10 s.

Publikation: KonferencebidragPaperForskningpeer review

Fluctuating Epistemic Uncertainty in a Design Team as a Metacognitive Driver for Creative Cognitive Processes

Christensen, B. & Ball, L. J., 2016. 17 s.

Publikation: KonferencebidragPaperForskningpeer review

Grouping Notes Through Nodes: The Functions of Post-It Notes in Design Team Cognition

Dove, G., Abildgaard, S. J. J., Biskjær, M. M., Hansen, N. B., Christensen, B. & Halskov, K., 2016. 16 s.

Publikation: KonferencebidragPaperForskningpeer review

The Prototype as Mediator of Embodied Experience in Fashion Design

Kristensen, T. & Ræbild, U., 2016. 12 s.

Publikation: KonferencebidragPaperForskning

The Varying Effects of Different Stakeholder Groups in the Governance of Place Marketing in Germany and the Netherlands

Eshuis, J., Braun, E., Klijn, E-H. & Zenker, S., 2016. 26 s.

Publikation: KonferencebidragPaperForskningpeer review

価値観ベースの異文化マーケティングの課題と将来展望

Bidragets oversatte titel: Challenges and Prospects of Value-based Intercultural MarketingKano Glückstad, F. & Josiassen, A., 2016. 4 s.

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2015

Calming the Waters or Riding the Waves? Understanding Why and How Companies Can Leverage Negative Customer Sentiment to Empower the Brand

Rydén, P., Kottika, E., Hossain, M. I. & Skare, V., 2015. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

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Can You Say My Name? Effects of Phonological Fluency on Memory of Nonword Brand Names

Erz, A. & Christensen, B. T., 2015. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

Can You Say My Name? Effects of Phonological Fluency on Memory of Nonword Brand Names

Erz, A. & Christensen, B. T., 2015. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

Consumption Narratives in Transition to Motherhood

von Wallpach, S., Hemetsberger, A. & Bauer, M., 2015. 9 s.

Publikation: KonferencebidragPaperForskningpeer review

Does Innovating Customer Relationship Management Improve Firm Performance?

Geersbro, J. & Ritter, T., 2015. 19 s.

Publikation: KonferencebidragPaperForskningpeer review

Flying Scared: Investigating Airline Travelers' Choice Criteria

Dal Sie, M. & Josiassen, A., 2015. 6 s.

Publikation: KonferencebidragPaperForskningpeer review

Gifting from the Closet: A Peek Inside the Process and Thought (Fullness or Lessness?)

Uth Thomsen, T. & Zaichkowsky, J. L., 2015. 25 s.

Publikation: KonferencebidragPaperForskningpeer review

Goal-Role Integration as Driver for Customer Engagement Behaviours across Touch-points

Haurum, H. & Beckmann, S. C., 2015. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

How Stakeholder Involvement Influences the Impact that Place Marketing Has on Other Policy Fields

Eshuis, J., Braun, E., Klijn, E-H. & Zenker, S., 2015. 19 s.

Publikation: KonferencebidragPaperForskningpeer review

How to Shape Markets Through Design Elements Such as Logos?

Kristensen, T. & Gabrielsen, G., 2015. 14 s.

Publikation: KonferencebidragPaperForskningpeer review

Individual and Collective Identity Construction in a Niké Related Brand Community

Kornum, N., Gyrd-Jones, R., Al Zagir, N. & Brandis, K. A., 2015. 6 s.

Publikation: KonferencebidragPaperForskningpeer review

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Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry

Martensen, A., Mouritsen, J., Bentzen, C. M. & Sørensen, T. K., 2015. 16 s.

Publikation: KonferencebidragPaperForskningpeer review

Pedagogical Principles in Online Teaching: Opportunities and Challenges

Beckmann, S. C., Uth Thomsen, T. & von Wallpach, S., 2015. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

Rethinking Destination Image: A Destination Imagery and Image Approach

Josiassen, A., Kock, F., Assaf, A. G. & Woo, L., 2015. 21 s.

Publikation: KonferencebidragPaperForskningpeer review

The Imagery and Image Model: A Dual Process Approach

Kock, F., Josiassen, A. & Assaf, A. G., 2015. 9 s.

Publikation: KonferencebidragPaperForskningpeer review

The Interplay Between Online and Offline Community Culture

Kornum, N., Gyrd-Jones, R., Al Zagir, N. & Brandis, K. A., 2015. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

The Moderating Influence of Supermarket Satisfaction on Out-of-Stock Store Switching Behaviour

Hansen, T., Beckmann, S. C. & Solgaard, H. S., 2015. 19 s.

Publikation: KonferencebidragPaperForskningpeer review

The Role of Marketing Logics in the Selection of Innovations

Onarheim, B., Gabrielsen, G. & Christensen, B., 2015. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

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Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

Haurum, H., Beckmann, S. C., von Wallpach, S. & Bjerre, M., 2015. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

What’s in Your Gift Closet? Investigating the Use of Stored and (Perhaps) Unwanted Items

Uth Thomsen, T. & Zaichkowsky, J., 2015. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

When the Place and Destination Brand Fight: The Fehmarnbelt Case

Zenker, S., Braun, E. & Witte, J-J., 2015. 18 s.

Publikation: KonferencebidragPaperForskningpeer review

2014

An Added Value of Neuroscientific Tools to Understand Consumers’ In-store Behaviour

Bagdziunaite, D., Nassri, K., Clement, J. & Ramsøy, T. Z., 2014. 8 s.

Publikation: KonferencebidragPaperForskningpeer review

An Investigation of the Mental Models of Social Media in the Minds of Managers

Rydén, P., Ringberg, T. & Wilke, R., 2014. 9 s.

Publikation: KonferencebidragPaperForskningpeer review

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Customer Touch Point Histories: A Tool to Assess Customer Engagement Behaviours In Service Relationships

Beckmann, S. C. & Haurum, H., 2014. 8 s.

Publikation: KonferencebidragPaperForskningpeer review

Factors Influencing Consumers Willingness to buy of Vitamin C

Phaiboon-Udomkarn, B., Josiassen, A. & Kock, F., jun. 2014. 3 s.

Publikation: KonferencebidragPaperForskningpeer review

Place Branding: Are We Wasting Our Time?

Byrom, J., Delpy-Neirotti, L., Medway, D., Parker, C., Pasquinelli, C. & Zenker, S., 2014.

Publikation: KonferencebidragPaperForskningpeer review

The eWOM Matrix: A Model for Categorising e-Word-of-Mouth on Web-based Consumer Opinion Platforms

Martensen, A., Jensen, J. S. & Gyrd-Jones, R., 2014. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

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Understanding the Influence from Web-shop Design on Consumers’ Visual Attention and Product Evaluation

Clement, J. & Kokkoli, M., 2014. 7 s.

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Where is the Brand? Multiple Level Brand Meanings in Retail Brands

Jones, R. I. & Rygaard Jonas, L., 2014. 8 s.

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Danmarks små og mellemstore øer, befolkning og transportforbindelser

Lyck, L., 13 aug. 2013. 35 s.

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Discrepancy between Stated Preferences (Self-Report) and Actual Purchases: An Empirical Assessment

Schmidt, M., 17 jan. 2013. 13 s.

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Does Visual Communication Get Through to Its Audiences

Kristensen, T. & Gabrielsen, G., 2013. 9 s.

Publikation: KonferencebidragPaperForskningpeer review

Driving from Performance through Commercial Capability: Conceptualization, Measurement and Impact on Firm Success

Geersbro, J., Ritter, T. & Johnston, W., 5 jun. 2013. 7 s.

Publikation: KonferencebidragPaperForskningpeer review

Driving Symbolic Consumption through Imagined Vertical Movements

Ostinelli, M., Ringberg, T. & Luna, D., 2013.

Publikation: KonferencebidragPaperForskningpeer review