Department of Business Humanities and Law

Copenhagen Business School

PostadresseVis på kort
Porcelænshaven 18B
2000 Frederiksberg C
Danmark

3 resultater

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2012

Consumer Research as Market Practice and the Making of ‘‘Choice’’ as a Cognitive–Semantic Field
Schwarzkopf, S., 2012, I: Journal of Macromarketing. 32, 4, s. 448-449
Publikation: Bidrag til tidsskrift › Konferenceabstrakt i tidsskrift › Forskning › peer review
Writing the History of Advertising for a Postadvertising Age: Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities
Schwarzkopf, S., 2012, I: Journal of Macromarketing. 32, 4, s. 447-448
Publikation: Bidrag til tidsskrift › Konferenceabstrakt i tidsskrift › Forskning › peer review
2011

Ernest Dichter, Motivation Research and the Making of the Disembedded Consumer, 1939-1965
Schwarzkopf, S., 2011, I: European Advances in Consumer Research. 9, s. 577-578 2 s.
Publikation: Bidrag til tidsskrift › Konferenceabstrakt i tidsskrift › Forskning › peer review

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