Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better

Presse/medie

Mediedækning

1

Mediedækning

  • TitelWhy One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better
    Grad af anerkendelseInternational
    Mediets navn/udløbThe Place Brand Observer
    MedietypeInternet
    Dato03/05/2018
    BeskrivelseOne-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. We asked Sebastian Zenker, Associate Professor at Copenhagen Business School, why this is a problem, and how cities can do better.
    PersonerSebastian Zenker