Retail Branding in Web 2.0: Studying Social Media Postings and Their Implications for Brand Co-creation and Control

Aktivitet: Tale eller præsentationForedrag og mundtlige bidrag

Periode3 dec. 2012
BegivenhedstitelThe Australian & New Zealand Marketing Academy Conference. ANZMAC 2012
BegivenhedstypeKonference
PlaceringAdelaide, Australien