Eliciting Embodied Brand Knowledge via Multi-Sensory Metaphors

von Wallpach, S. (Foredragsholder)

Aktivitet: Tale eller præsentationForedrag og mundtlige bidrag

Beskrivelse

Talk at Research seminar, Department of Marketing, University of Southern Denmark, Odense.
Periode27 apr. 2012
Sted for afholdelseSyddansk Universitet, Danmark