100 years of Marketing

  • Bjerre, M. (Foredragsholder)
  • Tilde Heding (Foredragsholder)

Aktivitet: Tale eller præsentationForedrag og mundtlige bidrag


A short talk about how we used the CBS Library and online resources to create an overview of 35 years (not a 100 though…) of brand management for our textbook on Brand Management. There will be an introduction to the book and the data applied.
Periode13 okt. 2022
BegivenhedstitelCBS Library anniversary series 100 Years of...
PlaceringFrederiksberg, DanmarkVis på kort