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The attention-based view (ABV) of the firm highlights the role of decision makers’ attention in firm behavior. The ABV vastly improves our understanding of decision makers’ focus of attention; how that focus is situated in an organization’s procedural and communication channels; and how the distribution of the focus of attention among decision makers participating in those procedural and communication channels affects their understanding of a situation, their motivation to act, and, ultimately, their behavior. Significant progress has been made in recent years in refining and extending the ABV. However, the role of individual differences in the capacity to read other people’s desires, intentions, knowledge, and beliefs that is, the theory of mind (ToM) has
remained on the sidelines. The ToM is a natural complement to the ABV. In this study, we explore how the ToM allows for an understanding of the advantage that organizations have over markets within the ABV.

Publication information

Original languageEnglish
Title of host publicationCognition and Strategy
EditorsGiovanni Gavetti, William Ocasio
Place of PublicationBingley
PublisherEmerald Group Publishing Limited
Publication date2015
Pages277-298
ISBN (print)9781784419462
ISBN (electronic)9781784419455
DOIs
StatePublished - 2015
SeriesAdvances in Strategic Management
Number32
ISSN0742-3322

ID: 43978776