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Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding

Publication: Research - peer-reviewConference abstract for conference

Publication information

Original languageEnglish
Publication date2016
Number of pages3
StatePublished - 2016
Event - London, United Kingdom

Conference

ConferenceThe Inaugural Conference of the International Place Branding Association
CountryUnited Kingdom
CityLondon
Period07/12/201609/12/2016
Internet address

Bibliographical note

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ID: 45642219