Toward an Integrative Model of Global Business Strategy

Publication: Research - peer-reviewConference abstract for conference

In this paper, we first review the development of the strategy field by introducing Hoskisson et al.’s (1999) notion of ‘swings of a pendulum’. With problematization of this notion, we then offer an alternative interpretation of the advancement of strategy knowledge, namely, a recursive fragmentation-integration-fragmentation-integration upward spiral. In response to the call for integrative approach to strategic management research, we propose an integrative model of global business strategy that aims at integrating not only strategy and IB but also the different paradigms within the strategy field. We also discuss the merit and limitation of our model.

Publication information

Original languageEnglish
Publication date2012
StatePublished - 2012
Event - Guangzhou, China


ConferenceSMS Special Conference China
LocationHotel Dong Fang
Internet address

ID: 38109448