Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedings

The results of three laboratory experiments contribute to our understanding of effects of phonological fluency on correct recognition and recall of novel brand names, being relevant to the areas of information processing, memory, and branding. Employing the full range of fluency, the results offer a fine-grained idea of fluency effects.

Publication information

Original languageEnglish
Title of host publicationACR 2014 Association for Consumer Research North American Conference 2014 : Proceedings
EditorsJune Cotte, Stacy Wood, Linda Price
Number of pages3
Place of PublicationBaltimore
PublisherAssociation for Consumer Research
Publication dateOct 2014
StatePublished - Oct 2014
EventAssociation for Consumer Research North American Conference 2014 - Baltimore, United States
Duration: 23 Oct 201426 Oct 2014


ConferenceAssociation for Consumer Research North American Conference 2014
LandUnited States

Bibliographical note

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ID: 41116798