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Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments

Publication: Research - peer-reviewConference abstract for conference

The ease or difficulty of pronunciation can affect judgments. We experimentally show that linguistic fluency has a direct effect on liking and a U-shaped effect on memory of non-words. We further demonstrate that the fluency of novel, fictitious non-word brand names affects novelty and performance judgments of products.

Publication information

Original languageEnglish
Publication date2013
StatePublished - 2013
Event - Barcelona, Spain

Conference

ConferenceThe European Association for Consumer Research Conference. EACR 2013
Number10
LocationIESE Campus in Barcelona
CountrySpain
CityBarcelona
Period04/07/201307/07/2013
Internet address

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ID: 39083660