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Brand Perception and Brand Complexity: A Place Branding Perspectives

Research output: Contribution to conferencePaper

Publication information

Original languageEnglish
Publication date2011
StatePublished - 2011
EventThe 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011 - Saïd Business School, Oxford University, Oxford, United Kingdom
Duration: 6 Apr 20119 Apr 2011
Conference number: 7
http://www.ambrandsig.org/

Conference

ConferenceThe 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011
Number7
LocationSaïd Business School, Oxford University
CountryUnited Kingdom
CityOxford
Period06/04/201109/04/2011
OtherTheme: Brand, Identity and Reputation <br/>Venue: Saïd Business School <br/>University of Oxford
SponsorAcademy of Marketing
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ID: 32729234