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Shaping Regional Strategies of Multinational Corporations

Research output: Research - peer-reviewPaper

This paper examines the factors that drive the success of multinational corporations (MNCs) in their pursuit of regional strategies. We develop a comprehensive regional success factor model to investigate the effects of regional management autonomy and regional product/service adaption on the regional success of MNCs. Using structural equation modelling, we also analyze the interaction effects of regional orientation and inter-regional distance. We evaluate our model by means of both primary and secondary data for Fortune Gloval 500 firms. Our findings show that appropriate degrees of regional management autonomy and regional product/service adaption are higly contingent upon contextual influences on MNCs.

Publication information

Original languageEnglish
Publication date2012
Number of pages48
StatePublished - 2012
EventThe Academy of Management Annual Meeting 2012 - Boston, United States
Duration: 3 Aug 20127 Aug 2012
Conference number: 72
http://annualmeeting.aomonline.org/2012/

Conference

ConferenceThe Academy of Management Annual Meeting 2012
Number72
CountryUnited States
CityBoston
Period03/08/201207/08/2012
OtherThe Informal Economy
Internet address

ID: 38109112