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Compositional Advantage and Strategy

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In this paper, I first critique the composition-based view of Yadong Luo and John Child for understanding how resource-poor firms survive and thrive. To remedy the deficiencies in their perspective, I then propose a dynamic theory of compositional advantage and strategy. Here, the compositional advantage is redefined as the attractiveness of the composition of the producer’s offering in terms of scope and perceived value/price ratio. I identify five ways or basic compositional strategies to improve the value/price ratio. A firm may have an overall compositional strategy that is composed of some or all of the five basic compositional strategies. I argue there are three indispensable key success factors for a composition-based competition, i.e., aspiration (ambition-position asymmetry), attitude (being ALERT), and action (turning asymmetry into advantage). I also discuss the particular relevance of the present theory to understanding Chinese firms. I conclude with managerial implications and suggestions for future research.

Publication information

Original languageEnglish
Place of PublicationFrederiksberg
PublisherAsia Research Centre, CBS
Number of pages36
StatePublished - 2016
SeriesCopenhagen Discussion Papers
Number63
ISSN0904-8626

    Keywords

  • Composition, Advantage, Strategy, Value/price ratio, Key success factor, Asymmetry

ID: 44691996