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Nonprofit Organizations Use of Social Media: The Case of Drug Helplines

Publication: Research - peer-reviewArticle in proceedings

The telephone was once the main way organizations communicated with their target groups. This situation has changed considerably in recently years and it is apparent that organizations like drug helpline services must also expand their range also in order to reach their target groups. A social media survey1 within European Foundation of Drug Helplines members resulted in 16 responses (approximately 38 percentage response rate), representing 10 different European countries. Findings indicated that most drug helplines in the survey have some experience with social media. However,
few of the drug helpline use social media based on purposeful planning and clear distribution of responsibility. Social media can be used for promoting an event or a sensitizing campaign to create positive value. Facebook is the social media that in general are most frequently used for purposes such as reaching a specific audience and promotion. Additionally, findings of the survey show that few drug helplines in the survey monitor social media frequently.

Publication information

Original languageEnglish
Title of host publicationProceedings of the IADIS International Conference WWW/Internet 2014
EditorsB. White, P. Isaias, L. Rodrigues
Number of pages5
Place of PublicationLissabon
PublisherInternational Association for Development, IADIS
Publication date2014
Pages371-375
ISBN (print)9788988533241
StatePublished - 2014
Event - Porto, Portugal

Conference

Conference13th International Conference WWW/Internet 2014
Nummer13
LandPortugal
ByPorto
Periode25/10/201427/10/2014
Internetadresse

ID: 42606946