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Global strategy differs from domestic strategy in terms of content and process as well as context and structure. The content of global strategy can contain five key elements, while the process of global strategy can have six major stages. These are expounded below. Global strategy is influenced by rich and complementary local contexts with diverse resource pools and game rules at the national level to form a broad ecosystem at the global level. Further, global strategy dictates the interaction or balance between different entry strategies at the levels of internal and external networks.

Publication information

Original languageEnglish
Title of host publicationThe Palgrave Encyclopedia of Strategic Management
EditorsMie Augier , David Teece
Number of pages3
Place of PublicationBasingstoke
PublisherPalgrave Macmillan
Publication date2013
ISBN (print)9781137294678
ISBN (electronic)9781137007728
DOIs
StatePublished - 2013
Scopus citations

Bibliographical note

Published online: 09 October 2013

ID: 42558109